Privacy Policy
At lyxyhl.com, we are committed to protecting and respecting your privacy. We understand the importance of preserving the confidentiality and security of your personal data, and we adhere to the highest standards of data protection as required under applicable laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). This Privacy Policy sets forth the principles governing our data processing activities and your rights as a user of our website and services.
1. Introduction
We place great value on the trust you place in us when you share your personal information. lyxyhl.com is committed to transparency, accountability, and confidentiality in handling your data. We process personal data lawfully, fairly, and in a manner that ensures appropriate security and integrity.
2. Scope of this Policy and Data Controller Role
This Privacy Policy applies to the website www.lyxyhl.com, including all interactions and transactions conducted through it. For the purposes of relevant data protection legislation, lyxyhl.com is the data controller responsible for the collection and use of your personal data. Any inquiries about this Privacy Policy or how we process your data may be directed to [email protected].
3. Categories of Data We Process
We collect and process the following categories of personal data, depending on your interaction with our website and services:
– Usage Data: This includes information about your use of our website such as IP address, browser type and version, pages visited, timestamp of visits, referring URL, and session duration.
– Account Data: Includes details you provide when creating an account or making a purchase, such as your full name, billing and shipping addresses, email address, and phone number.
– Profile Data: Comprises your preferences, wishlist, previously purchased products, behavioral data, and personalized content settings.
– Communication Data: Encompasses any correspondence between you and lyxyhl.com, including support inquiries, contact history, feedback submissions, and interaction with our customer service team.
– Technical Data: Covers device information, operating system, device identifiers, browser plugins, connection type, and other diagnostic data used to ensure platform functionality.
– Transaction Data: Includes information related to your purchases, such as product orders, payment confirmations, delivery addresses, billing history, and refunds.
– Preference Data: Consists of your choices regarding marketing, promotional communication, product interests, consent records, and notification settings.
4. Legal Bases for Processing Personal Data
We process your personal data on the following legal bases, as permitted under applicable regulations, particularly GDPR Article 6(1):
– Consent – For marketing communications and use of non-essential cookies, we process your data upon your explicit consent.
– Contractual Necessity – We process Account, Transaction, and Communication Data where necessary to enter into, or perform, a contract with you.
– Legitimate Interests – We process Usage, Technical, and Preference Data to improve website operations, enhance user experience, prevent fraud, and ensure service continuity.
– Legal Obligation – In specific cases, we are legally required to store or provide certain data, such as for tax, compliance, or regulatory obligations.
5. Your Data Protection Rights
Subject to relevant legal exceptions, you have the following rights regarding your personal data:
– Right of Access – You may request access to copies of the data we hold about you.
– Right to Rectification – You can request the correction of inaccurate or incomplete data.
– Right to Erasure – Under certain conditions, you may request your data be deleted.
– Right to Restriction – You have the right to limit the processing of your data in specific situations.
– Right to Portability – Where applicable, you may request the transfer of your data to another service provider in a structured, commonly used, machine-readable format.
To exercise these rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.
6. Security Measures
We implement robust physical, administrative, and technical safeguards to protect your personal data. These include:
– Encryption of data at rest and in transit using industry-leading protocols.
– Access control systems restricting data access to authorized personnel.
– Regular security audits and updates to our infrastructure.
– Secure backups and disaster recovery protocols.
– Staff training programs on data protection principles and privacy obligations.
7. International Transfers
Where personal data is transferred outside your country of residence, particularly to locations outside the European Economic Area (EEA), such transfers are governed by appropriate legal mechanisms, such as the European Commission’s Standard Contractual Clauses, U.S.-EU Data Privacy Framework (where applicable), and other appropriate safeguards ensuring equivalent levels of protection.
8. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes we collected it for, including satisfying legal, regulatory, tax, and accounting requirements. Retention periods vary by data type:
– Transaction and Account Data: Retained for at least 7 years for financial and legal compliance.
– Communication and Profile Data: Retained for 3 years after your last interaction.
– Usage and Technical Data: Retained for up to 12 months for analytics and diagnostic purposes.
– Marketing Preferences: Retained until consent is withdrawn.
Upon expiry of the applicable retention period, your data is securely deleted or anonymized.
9. Cookie Policy
Our website uses cookies and similar technologies to enhance your browsing experience, personalize content, and analyze traffic. These include:
– Essential Cookies: Necessary to operate basic site functions such as login and shopping cart features.
– Functional Cookies: Enable enhanced functionality like remembering your preferences and settings.
– Analytics Cookies: Track how visitors interact with our website, helping us improve performance and usability.
– Performance Cookies: Measure system performance and detect technical issues or user experience obstacles.
Third-party service providers may also place cookies on your device, subject to their own privacy policies.
10. Cookie Management and Regulatory Compliance
Upon your first visit to lyxyhl.com, you are provided with the option to consent to various cookie categories. You may withdraw or modify your cookie preferences at any time through our Cookie Preferences section or by adjusting your browser settings.
We honor “Do Not Sell My Personal Information” requests as required under the CCPA and also respect opt-in consent mechanisms in place under the GDPR. We do not knowingly sell personal data to third parties.
11. Protection of Children’s Data
lyxyhl.com is not intended for children under the age of 13. We do not knowingly collect personal data from individuals under 13. If we become aware that personal data has been collected from a child without verifiable parental consent, we will take immediate steps to delete such data.
12. Changes to This Privacy Policy
We reserve the right to amend this Privacy Policy periodically to reflect legal, technological, or operational changes. Where updates are material, we will notify you via prominent notice on our site, and where required, request renewed consent.
By continuing to use lyxyhl.com after any changes to this Privacy Policy, you acknowledge and accept those updates.
13. Contacting Us
If you have any questions, concerns, or requests related to your personal data or this Privacy Policy, you may contact our Data Protection Officer at:
Email: [email protected]
We are committed to handling your inquiries promptly and in compliance with all relevant data protection regulations.
Compliance Statement
lyxyhl.com upholds the principles of privacy, security, and user accountability. If you have any concerns regarding the processing of your personal information or wish to exercise your data rights, please write to us at [email protected].